I really dislike email subject lines that don’t tell you the full story, and Everten do it frequently. With this one, they’ve conveniently left out the “on orders over $50” bit, despite having plenty of room for it.
It’s hardly the first time, either. And when you combine it with their frequent grammatical errors – the Fathers Day email was like a case study in how not to write – it’s time for them to go.
(Have I emailed them about this in the past? Yes I have. Have I received a reply? No I have not.)
PS – do you like the way the red covering my email address is shaped like an East-West knife? (It’s easily my favourite knife, and it looks as though it is Gordon Ramsay’s as well, given how often he uses one in this cooking series.) So cool.