Voucher design 101

You wouldn’t think it was hard to design a voucher that was usable, would you?

It’s pretty simple – first you list what needs to be on the voucher.

  • Your logo
  • The name of the business the voucher is for
  • the address
  • the phone number
  • what the deal entails
  • what you need to do to get it (make booking, etc)

Then you sort it in order of priority.

Then you design the form so the important bits are grouped together, and and are clearly visible.

Something like this:

Deals_voucher

Or this:

scoopon

Sensible design – the expiry date is clear, the business contact and location details are clear, the conditions are well set out.

Well, that’s what you would do if you were interested in a voucher that people can easily use. But if you were Spreets, you’d do the exact opposite.

Here’s an example of a recent voucher from Spreets (they’ve just changed it and it’s still terrible, although marginally better than it was).

Here’s the new one, still with the information that you want spread all over the page:

spreets-new

Here’s the old one, which was even worse:

spreets-old

Seriously, it’s not hard. You really have to wonder if the “designer” at Spreets has ever seen a voucher before, or if they bother to look at the competition, and see how easy it is it do it sensibly.

Further proof that they have very little idea about the whole user experience idea is their website, which is just useless when you log in to look at your purchased deals – it doesn’t even show the expiry date! It does, however, show the incredibly useful PURCHASE date. They also have no way of marking the deal used, which is also not very user-friendly.

This entry was posted in Deals.com.au, Scoopon, Spreets, Vouchers and tagged , . Bookmark the permalink.

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